A new look as we head towards the future

Today marks an exciting milestone for everyone at J.Ellis Football as we officially unveil our brand-new identity, signalling the beginning of an exciting new chapter for our organisation.

Our new crest

Since launching in 2022, our mission has remained the same: to provide outstanding football experiences that put young people first. Over the past four years, we have grown into one of the area’s leading independent football providers, supporting hundreds of young people across Bournemouth and the surrounding areas. Along the way, we’ve been honoured to receive more than 100 five-star reviews and were proudly recognised as the EFL & Sage 2025 National Winner for our services to the local community.

As we continue our journey towards our fifth year in 2027, we felt the time was right to refresh our brand while remaining true to the values and identity that have made J.Ellis Football what it is today.

Our new look sees us move from our familiar light blue, dark blue and white colours to a bold new black, white and gold identity, creating a modern, premium feel that reflects the direction of our organisation.

While the colours have changed, the heart of our logo remains exactly the same. The iconic broken-up football graphic has been retained as the centrepiece of our new badge, representing the movement, energy and passion that have always defined J.Ellis Football. Around it, we’ve introduced a modern crest, refined typography, our new gold trim and our founding year of 2022, recognising where our journey began.

At the centre of our brand is Friday Night Football, our flagship programme at BH Live Active, Littledown. What started as an idea has become the programme we’re best known for, bringing together players of all abilities in a fun, inclusive and high-quality football environment every week. As we continue to grow, Friday Night Football will remain at the forefront of everything we do.

Our Founder, James Ellis, said:

“I’ve been working on this logo, and our wider brand, for some time. I wanted it to feel modern, reflective of our identity and where we are today, while making sure we didn’t lose our core. The football graphic has always been at the heart of our logo, so keeping that was incredibly important. Everything else has evolved around it to better represent who we are and where we’re heading.

Founder James Ellis

I’m incredibly proud that we’ve now been established for almost five years. It feels like the right time to refresh the brand and look forward with confidence to the next five years and beyond.”

Our rebrand also marks the beginning of an exciting new partnership with VX3, who will become our official kit supplier. Over the coming weeks, we’ll be unveiling our brand-new playing kits, training range and lifestyle collection, giving our members and wider community the opportunity to wear the new J.Ellis Football identity with pride.

While our appearance has evolved, our purpose remains exactly the same: creating positive football experiences, developing players and supporting our local community through the power of football.

We’re incredibly excited for what’s to come and can’t wait to share the next chapter of J.Ellis Football with you.

If you’d like to get involved, book a free trial or find out more about our programmes, email info@jellisfootball.co.uk or visit www.jellisfootball.co.uk/contact.